The dental industry is becoming increasingly competitive so marketing is more important than ever before. We are here to provide information about effective marketing for dental practices, how to make your business stand out, using new technology and methods to attract consumers and how to keep abreast of modern marketing ideas and solutions. We provides ways of promoting your practice as a business and finding ways to ensure your practice attracts as many people and generates as much money as possible. We will provide information to help promote both new and established practices.
Modern marketing methods
Marketing has evolved rapidly in tandem with the introduction of new technology and innovations and now involves many different channels. Successful modern marketing requires a multi-faceted approach across a range of different media outlets, including the internet, television, radio and the press, as well as reliance on modern technology, including iPhone apps and other computer downloads.
Dental practices have to show that they are able to move with the times and adapt to modern dentistry, and utilising effective modern ways of marketing, such as using iPhone apps, shows consumers that you can offer an efficient, interesting and contemporary service.
The importance of a good website
It is essential not to underestimate the importance and efficacy of a good website. The number of people using the internet is vast these days and people are now more likely to research treatments and practices online than picking up the telephone or using newspapers or magazines to find a suitable dentist.
Your website enables you to communicate with a huge number of people; you can offer a wealth of information about your services, introduce people to your team of staff, show them pictures of your surgery and before and after pictures of previous clients and generally give them an idea of what your practice is all about. Your website is an ideal opportunity to create a positive impression and get people interested in your surgery.
The website should be informative, easy to use and visually pleasing; websites should be accessible for those without much experience of using the internet, as not everyone is familiar with the internet. Good graphics and interesting, enticing print will hold people’s interest and may make the difference when it comes to the patient choosing between different practices.
Through search engine optimisation it is possible to promote your website so that more people will look at the site and read the necessary information, in order to make sure potential customers are being driven to your website.