SEO For Dentists
In the modern age, the success of businesses relies on good advertising and successful marketing; as a result, internet advertising is becoming increasingly important. The key to successful internet marketing is to ensure that people see your website; there’s no point in having a brilliant website if nobody is going to see it and this is where SEO comes in.
What is SEO?
SEO stands for Search Engine Optimisation. This basically involves ensuring your website is listed towards the top of search engine listings, so that when somebody carries out an online search, your practice pops up in the search results.
The aim of SEO is to make your website stand out from others and ensure that is not overlooked. SEO makes your website search engine friendly, which enables people to find your site quickly and easily.
Why is SEO important for dentists?
SEO is an important tool because an increasingly large proportion of the population is using the internet and an estimated 85 percent of all internet usage involves the use of a search engine. If your practice is high up on the list of results, there is a much greater chance that people will click on the link and go to your site. If it is not high on the list, you will lose out to practices that are.
SEO is becoming increasingly important because people are changing the way they choose a dentist. In the past we automatically went for a local practice and used telephone directories, such as the Yellow Pages and local adverts to find our nearest dentist. Now, people are choosing their dentist based on their website, the services they offer and the fees they charge. A good website enables the consumer to research treatments, read about the staff at the surgery and compare fees and services with other dental practices. You also need to think about which keywords you want to show for; for example, if you are hoping to attract local patients then you may wish to go for something along the lines of ‘cosmetic dentist Manchester’, or even specific districts in Manchester.