Promotional Items & Products For Dentists

Most people will have picked up a pen or a pad of paper with a company logo or used a mug with a brand name and strap line but many companies still overlook the power of marketing through promotional products.

Why are products effective?

Promotional products are effective because they allow clients and consumers to take home a tangible reminder of your practice. Every time they use the note pad or the pen, they will see your logo and this may encourage them to book an appointment; other people who see their products will also then be exposed to your practice.

Most people also love a freebee and giving somebody something tiny with your company name and logo on will inevitably make them feel like they’ve come away with a freebee in addition to the expected service. Most patients won’t expect a free pen when they go for a check-up for example.

What kinds of products are effective?

In order to be effective, your product needs to be useful and clearly marked with your company name, contact details (usually a website address and phone number) and a strap line or motto if you have one. The product needs to be something the client will use or see on a regular basis, for example, a calendar, a note pad, pens, erasers, pencils and mugs and cups.

Make sure your product provides a point of reference for potential clients to find out more about your practice or get in touch with you; providing a URL address is a great way of encouraging people to go online, visit your site and find out about your practice and the services you offer. Providing an email address and a telephone number is also helpful. These products will also be useful for existing patients, as they will be able to find your contact details quickly and easily.