Getting On The Web & Promoting Your Dental Practice

Dental directories

Dental directories are an ideal means of promoting your business; the directories enable you to list your practice so that they appear in the list of results when a consumer conducts an online search for dental practices. With recent changes to Google in mind, this is an extremely important area of dental marketing.

For many people, the act of using the internet and the thought of setting up a website are daunting prospects. For these people, dental directories are ideal because they are easy to use, as well as being an effective means of reaching new clients and promoting your business on the web. Most directories allow dental practices to list their contact details and provide information about their services.

Why are websites important?

The internet is a hugely influential invention and most of us use it in some capacity on a daily basis. A website provides an ideal way of providing both existing and potential clients with information about your practice, the services you offer and the team of staff and allows you to show off the results of your work. From a consumer’s point of view, in just a few minutes you can find out everything you need to know about a practice.

Many practices also use websites to communicate with their patients and some also have interactive facilities, such as forums, ask the dentist section and online appointment booking.

Promoting your website – Google Local and Google maps

Nowadays, most dental practices have a website but there is no point in having a great website if nobody is going to see it. Search engine optimisation and dental directories help to ensure that your practice pops up at the top of the search results, which means more people will follow the link to your site.

You can also use Google Local and Google maps to help promote your business. These tools mean that your business will pop up in the search results when a consumer uses Google to find a dental practice; for example, if you type in Dentists in Manchester, certain dental practices will appear in both a list and map format at the top of the page and you can then follow the link to local practices.

In order to benefit from Google services, you need to set up a Google account and register your practice. Once you have registered, you can control your listing. You need to make your listing relevant by providing information about your practice, uploading photographs and videos and categorising your services and treatments, in order to make the listing more personalised.