E-newsletters & Blogs For Dentists

The vast majority of people have access to the internet these days and many people spend a great deal of time using the internet. The internet is a very easy way to communicate with existing clients and attract new clients.

What are the benefits of e-newsletters and blogs?

E-newsletters and blogs are a quick and easy way of communicating with a large number of people. They enable you to tell everyone about recent news developments, advertise any new treatments or services and tell people about upcoming events at the surgery.

Many dental practices have websites which feature news articles and blogs. These enable people to read about many different subjects related to dental health, dental treatment, dental technology and issues in the news. Blogs also allow patients to read about different treatments and can be a useful research tool.

What should an e-newsletter or a blog article contain?

The aim of a newsletter is to provide readers with news so the newsletter should contain details of important events at the practice, the introduction of new staff or new treatments, any special offers and anything else that has happened recently at the practice. The newsletter can also contain details of anything exciting that is planned for coming weeks, such as special offers.

Blog articles are a useful way of informing clients about new treatments or new methods and getting them interested in issues in the news related to dental health. The articles should be informative and conversational to ensure patients want to continue reading the article and take the time to look at the blogs on a regular basis.