Website Content For Dentists

A website is one of the most powerful means of marketing and the content of the website is extremely important.

What should the website contain?

The website should be interesting and informative but should not provide an information overload. The content should be a means of promoting the business, advertising the services, explaining the treatments and introducing the team. Many dental websites also have news sections, which enable clients to keep up to date with dental news and read about new treatments.

The website needs to address the needs of the consumer so it is important to think about the content carefully; think about what the client would want to find out about the practice and make the text interesting and conversational. Ideally, the site should have a homepage, which serves as an introduction to the practice, pages about the services and treatments on offer, with an explanation of the treatments, a page about the team, a testimonials page and a page which contains contact details. Pages highlighting special offers and incentives and news sections are also very popular. 

Things to consider

When planning the content for the website, you need to make it suitable for your target audience and ensure it conveys all the information you want clients to have about your practice. You also need to think about the style and tone of the content. If you’re targeting a younger market, for example, it is probably beneficial to go for an informal, conversational approach.

Some practices write their own content for their websites, while others use copywriters to produce their content. It is up to you which route you go down and there are advantages to both methods. If you choose to do it yourself, this will save you money and you can write exactly what you want. If you use a copywriter, this will cost money but the content may be better quality and more suitable for your target audience.

Ways to promote the website through the content

The content of your website can make a huge difference and there are various ways to promote your site through the content. One of the most popular methods of making your site stand out is to use keywords, which will be highlighted when an individual types those words into a search engine. For example, if your practice is located in London and you offer dental implants, using the keywords London and dental implants in your web content will help clients to find your website as search engines will highlight the words in your text and direct people to your site (this however would be a very competitive market).