Radio Advertising For Dentists

Radio advertising is a highly effective and relatively cheap way to market your business.

What are the benefits of radio advertising?

Radio advertising can be a great way of promoting your business. It provides an excellent channel of communication and adverts can reach a huge number of people. Radio adverts are much cheaper than television adverts so you will be able to afford to repeat your advert several times a day. This will increase the number of people exposed to the advert. Radio also runs all times of the day and night and you can select which times of the day you want to run your advert.

Radio advertising for dental practices is a great way of encouraging people to think about going to the dentist. They may hear an advert, realise that they haven’t been to the dentist for a while and decide to ring up for an appointment. Information about new treatments and services will also inform potential clients about treatments that could benefit them and they may then go to your website to find out more about the practice and research the treatment.

Things to consider

The most important things to consider when planning your radio advertisement are to make the advert interesting and informative and provide another point of reference so that listeners can contact you. The most effective way of doing this is to refer listeners to a website; this is beneficial because it is highly likely that the person listening to your advert is in the car or in the middle of doing something at home, meaning they won’t be able to take notes or remember all the information mentioned in the advert.

Make sure your advert is entertaining, relevant and easy to follow. Try to provide key information about the services provided by your practice, highlight any special or unique features or offers and try to make the website address stick in their head by repeating it or adding a catchy jingle or ditty.

The other thing to consider when planning a radio advert is your target market. If you’re targeting young professionals, for example, go for a popular station that plays contemporary music. Adapt the content of the advert to suit the target listener. For example, teeth whitening treatments are very popular amongst younger patients as they have grown up in a society dominated by celebrity culture and a booming beauty industry.